The New C&C 30 One Design splashes this week with three leading brands as sponsors
Warren, RI (June 10th, 2014) – C&C Yachts, builder of high performance race boats, announced today their strategic partnership with three performance-orientated bands -Musto, Harken, and New England Ropes – on the launch of the new C&C 30 ONE DESIGN grand-prix racer.
Splashing this week, the C&C 30 high performance race boat offers the thrill and technology of big-boat grand prix sailing in a size that’s fun, easy to sail and affordable. Each partnership brand pairs well with the C&C 30’s pure race boat design of fast, fun, and seaworthy. The partnerships formed will allow for an effective cross-marketing platform that celebrates the pinnacle of performance and innovation.
“We are thrilled and honored that Musto, Harken and New England Ropes are behind our new C&C 30 One Design”, says Sarah Fawle, VP Marketing and Communications for C&C Yachts. “These brands are leaders in the industry and when matched with the C&C Yachts Team and Mark Mills’ design pedigree the new C&C 30 One Design will certainly soar ahead of the game.”
Musto, Harken and New England Ropes are all key equipment suppliers on the C&C 30 racing yacht and will partner with C&C Yachts in the development of a multi-media campaign over the next year that includes video, print, digital and event. Harken’s Jim Andersen comments, “With ‘Purpose-built, high performance and fun’ as the goal of the design and build team of Mark Mills and C&C Yachts, the C&C 30 is sure to be a success”. The partnership platform has been kick-started with a brand new C&C Yachts website featuring each partnership brand on the home page.
C&C Yachtsbrings 21st century design and construction to the inshore and offshore sailing market in both racing and cruising boats. Whether one is looking for a flat out offshore capable race boat like the new C&C 30, a winning racer-cruiser like the C&C Redline 41, or just the fastest and easiest handling high performance cruiser available, C&C Yachts and our team of New England craftsmen can build a boat to meet any sailor’s unique demands. C&C Yachts is proud to be a division of USWatercraft, LLC.
Musto is the leading performance clothing brand specializing in technical sailing as well as sailing inspired lifestyle clothing. Originally founded in 1965, by Olympic Silver Medalist Keith Musto, the company has used its intimate understanding of sport and its technical skills to ensure wearers of all Musto products keep warm, dry and comfortable. Always seeking to push the boundaries of design and technology, Musto is committed to providing technical sailing clothing that guarantees optimum performance in all weather conditions.
Harken, Inc. is the premier manufacturer and distributor of innovative sailboat hardware and accessories. Headquartered in Pewaukee, Wisconsin, Harken manufactures in the USA and Italy. Its network includes distribution in 48 countries, with group offices located in Australia, France, Italy, New Zealand, Poland, Sweden, the United Kingdom, and the United States (Rhode Island, California, and Florida).
ABOUT NEW ENGLAND ROPES
Since 1967, New England Ropes Corporation has manufactured products using the finest first-class fiber, world-class manufacturing, and innovative design and engineering. Driven by excellence and innovation, their products continue to be trusted to perform by numerous customers across a broad array of markets which include Arborist, Climbing and Recreation, Commercial Marine, Entertainment, Equine, Government, Industrial and Utility, Pleasure Marine, and Safety and Rescue. The New England Ropes Corporation is a proud member of the Teufelberger Group.